By Mari Smith
Which is better: a Facebook Page or a Facebook Group? This is a question I get asked regularly and my short answer is you need BOTH a Group and at least one Page. Each serves different purposes:
- Special interests, causes, masterminds, study groups, beta testers, book reader groups (e.g. long before you publish your book, you could build up a tribe of people interested in your subject, give them sample chapters, get feedback on the content and cover, request testimonials, etc).
- You can message ALL group members – up to 5000 members – and your message lands right in their inbox.
- All group activities go out into the feeds: wall posts, posted items, discussion threads, photos uploaded, and videos uploaded. This provides tremendous viral visibility, as I call it.
- Groups tend to be more informal and based around interests, so you can create better “stickiness” (members keep coming back) especially with regular email messages
- Anyone can start a Facebook group around any topic.
- You can take advantage of any of the three different types of Groups for different purposes: Open, Closed, and Secret.
- Groups are great ways to segment Facebook members and find your target demographic to expand your network.
- Once you reach the 5000 emailing threshold, you’ll no longer be able to message everyone in your group.
- There’s minimal customization in groups and you can’t add apps.
- If you no longer want your group to be live, it can be tricky to delete.