I’ve often shared how participating in Visibility challenges hosted by Denise Wakeman has helped tremendously in my quest to become more visible online. Each challenge has encouraged me to continue looking at more and more ways to gain more visibility for my blog, social media, website, and overall content. One consistent quest has been to find more effective ways to grow my newsletter list, which most of you know, can be tricky at times.
There are many email marketing services available for business owners these days, and one of the more popular ones is MailChimp. Chosen by many for its simple-to-use-format, its very reasonable pricing structure, and its ability to integrate with a variety of other programs and services, even newcomers to the email marketing scene can get up and running with this handy tool very quickly. But like any other business tool, there are “best practices” to keep in mind.