With the arrival of a brand new year, business professionals need to view this as an opportunity to consider giving their existing business some polish. Here are some ideas for starting off 2015 with a fresh new look and attitude: [Read more…]
The Secret Behind Successful Branding (and No, It’s Not About a Logo)
by Michele PW
Of all the different marketing tools out there, the most nebulous, and also the most misunderstood, are these two — branding and positioning.
And since they’re misunderstood, they aren’t used correctly, leading to all sorts of problems.
Branding and positioning are extremely powerful. Used correctly, you will magically attract your ideal clients to you. Used incorrectly, and that same power can destroy your business.