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Email Marketing Tips … It’s After the Sale that Counts

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For years, email marketing was done primarily to get customers to either buy your products or sign up for your services. Businesses spent a significant amount of their resources acquiring new customer leads in hopes of selling to them.

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Are You Growing Your List With These Easy Strategies?

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It’s common knowledge that email marketing has become one of the easiest and fastest ways to reach your audience, get your content in the hands of your target market, and ultimately make money online.

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How To Grow Your List With Great Content

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All of my clients have one thing in common; they’re all trying to build lists of good, solid leads. And, to be honest, I’m no different.

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3 Tips for Building an Effective Opt-in List

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Ask business owners today, and most will tell you one of the keys to their success for getting and keeping clients as well as generating more sales and leads is building a great opt-in list.

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7 Easy Ways to Grow Your List!

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I keep hearing it, and I know you keep hearing it too. “The money is in the list!” Yep. That’s right. The list!

You want your ideal client to fork over their name and email address so you can stay in contact with them, send value-added information that speaks to their needs and pains (never spam), tell them about your latest and greatest service or product and share information you believe will provide value and benefit.

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Is your opt-in lost in the shuffle?

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List-building is something that is always top-of-mind for us as small business owners. A good list can be the life-blood of speakers and coaches. We try our best to entice people to give up that coveted email address by offering a free taste or free something or other that will provide value and benefit to our target market, through sign-up and opt-in boxes, landing pages, and pop-ups.

Is your opt-in lost in the shuffle
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Easy list-building tips …

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Your email list can be your most powerful profit generating resource. – Amy Porterfield

It’s common knowledge that email marketing has become one of the best and fastest ways to make money online. Unfortunately, when it comes to building a responsive mailing list, it’s easy for business professionals to get stuck in a rut. Repeating the same tired message over and over on your website will only result in low or non-existent opt-in rates. By keeping your ideas, offerings, and approach fresh you will ensure new subscribers will keep coming, and better yet, staying. Here are several list building strategies that work successfully for a wide variety of professions and industries.

  • Offer new subscribers a bonus product, free gift or a discount on their next purchase when they subscribe.
  • Send new subscribers to a webpage where they can download a free guide, ebook or report related to the product they purchased.
  • Offer new subscribers free access to a member’s only website where they can get access to customer perks, additional information and special offers.
  • Offer a chance to win a prize, by holding a free contest or giveaway for subscribers only.

Having a healthy subscriber list will enable you to keep selling to your clients again and again, and keep your business growing.

Keeping Unsubscribes to a Minimum

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Anyone  endeavoring to build a robust email list knows how disheartening it can be when notifications of unsubscribes hit their inbox. The fact of the matter is, unsubscribes are simply a fact of business life. They can be a natural “weeding out” of people who are not your ideal prospect, or a strong sign that something you are doing isn’t working. Though you can’t completely avoid unsubscribes there are some things you can do reduce the number of them and keep your list intact. [Read more…]

WordPress Popup Opt-in Plugins

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Last Thursday’s blog post was about the do’s and don’ts of popup opt-in forms, so today I thought I’d follow up with three WordPress plugins you can consider if you are thinking of testing a popup opt-in form on our own site!

Pippity: Pippity is becoming a popular WordPress popup opt-in form plugin because of it versatility. This plugin supports all the main programs like Aweber, InfusionSoft, MadMimi, MailChimp, and more. Pricing is $49 for one website.

Popup Domination: Popup Domination is a popular WordPress popup opt-in form plugin that set itself apart from the pack with range of beautifully designed PopUps that are optimized for high opt-in conversion. This plugin also supports Aweber, iContact, Constant Contact, MailChimp, and others. Pricing is currently around $77.00.

WP Subscribers: This option also has a footer bar or header bar opt-In form option which is handy if you want to attract the visitor’s attention without being “in your face.” This plugin works with Aweber, GetResponse, Mailchimp, and other mailing list service providers. Pricing is $47 for installation on three WordPress sites.

By convincing readers and visitors to opt-in, you begin the necessary steps in the relationship building process with the goal of turning these one-time-visitors into potentially committed customers.

Ezine Marketing 101 – Making the Magic Happen in your Ezine Marketing Campaigns

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Does sending out your ezine seem more like a chore than the fun adventure it should be? You know you need to do it, but if you dread it week after week, it can be having more of a negative effect than you think. In fact, it can be showing in your content and leaving your audience feeling your lack of energy and excitement. Now they might stay with you for a while, but it won’t be long before they totally tune out and eventually don’t even pay attention to your ezines when they arrive. They may even unsubscribe, and that’s certainly not the result you want from your ezine marketing efforts.

It’s time to find that magic again. It’s time to get re-energized about sending out your ezine and the opportunities it provides. It’s time to reconnect and realize all the potential you have with the amazing contact list you’ve spent years creating. Who’s ready? Let’s do this. [Read more…]