I think you know by now that I’m a huge believer in blogging regularly. And I know I’ve written more than one post about how important it is to not just publish your post on your blog and leave it at that. It’s all about content marketing!
Yes the search engines will pick up your content if you use good keywords, and people might find it if they visit your blog. But what about those who don’t know you? Those who have never been to your website or blog? How will they find all of that great content you’ve written if they don’t know it exists?