You may have seen the pesky updates on Facebook that ask for a “like” to be added as a way of making a choice or voicing an opinion. “Like-baiting” is when users post an update that explicitly asks newsfeed readers to like, comment or share the update in order to get additional distribution beyond what it would normally receive.
“My dog has fleas. Click Like if you feel my pain” or “I love summer! Click Like if you agree!” could be construed as “Like-baiting” if done chronically and repeatedly. It’s Facebook’s opinion that, over time, these stories lead to a less enjoyable experience for users since they tend to drown out content from friends and pages that users really care about. Facebook plans to work to improve the newsfeed experience by cracking down on like-baiting instances and de-emphasize these pages. Users can also rest assured that this newest update will not impact pages that are genuinely trying to encourage discussion among their fans, but the bottom line is; if your Facebook page consistently uses this tactic to raise engagement with your likers, you may want to either dial it back or find a new way to engage.