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The key to keywords …

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Very little content is created these days without regard to keywords. In a nutshell, using keywords is a little like detective work. We look at our sales pages, blog posts, or ezine articles and hone in on the words the buying public may use when searching online to locate our business, our website, and our products.

So is using good keywords to drive traffic just more social “woo-woo?” NOPE. Keywords are in fact a very critical part of your marketing, blogging, and social media efforts; and without keywords you have marginal SEO. Not using keywords would be very much like trying to run your car with no gas.

Good research is critical to finding quality keywords, so take the time to do it right. We advise creating and following a process (don’t just “wing it!”) Use online tools such as Google AdWords, KeywordSpy, SpyFu, and Google Trends to help you make good decisions.

Shh … did you hear that?

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Social monitoring is huge these days. Businesses and brands need to keep their finger on the pulse of the buying public to not only note changes in trends, but also know when there may be a problem brewing with your products or brands. Here are two options for that all important reputation management component we need to ensure we know what people are saying about our businesses!

Trackur: Trackur is an online reputation & social media monitoring tool designed to assist you in tracking what is said about you on the Internet. Feed Trackur the keywords you want to monitor and it watchdogs it for you on Twitter, Facebook, Google+, blogs, the news, forums and more. Trackur is a super simple way to streamline keeping tabs on all of your accounts and platforms.

Social Mention: Social mention is a social media se arch engine that searches for keywords on social media platforms like blogs, in comment areas, bookmarks, events, the news, videos and more. BUT it doesn’t just alert you, it also provides metrics around keywords and “sentiment.” If you a more visual person and like charts, graphics and other more visual methods of keeping track, you’re in luck. Social Mention provides graphic illustrations and charts showing top keywords and top users.

Business Success Tips – How to Get Amazing SEO and Link Building Results

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Search Engine Optimization (SEO) – Yes, when some people see these words they get excited and think “Wow, I can’t wait to do more of that. Let’s go.” But most will immediately think—BORING! In fact, many would rather do almost anything other than deal with this whole issue. However, it is a necessity of business and something you absolutely need to do. More importantly it’s something you need to be doing on a regular basis. But it doesn’t have to be the drudgery you think it is. In fact, there are others ways to get amazing SEO results besides using keywords and phrases. And that’s what we will discuss here; ways to get more action on your website, blogs, videos and more through SEO mastery and effective link and relationship building.

Here are our tips for success with link building and SEO: [Read more…]

Optimize Your Website For Google in 5 Easy Steps!

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The battle to stay on top of search engine result pages requires a website owner to constantly improve page content. Although Bing and Yahoo use HTML tag structures, Google optimization is trickier. The search engine giant separates the affiliate pages and ad sites from domains that provide distinctive, relevant content. Because of Google’s stricter guidelines and requirements, website owners need to optimize pages to improve Google index rank.
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Four SEO Strategies for Your WordPress Site

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WordPress is by far the most popular self-hosted blogging platform around, with over ten million different users employing the platform as their blog and website host of choice. WordPress offers a huge range of features, including customization options, and controls. It’s no wonder the platform has achieved such immense popularity among bloggers, web developers, and serious online professionals.

Marketers are especially fond of WordPress for a wide range of reasons. WordPress is easily customizable, giving marketers the power to create text-heavy sales pages, multimedia website intros, and call-to-action service pages on a single platform. Alongside the customization is another powerful marketing aspect of WordPress: its incredible SEO benefits. Search engines love WordPress sites.

As blogging platforms go, WordPress is the reigning champion of SEO. From extended page URLs to pingback links and header tags, these four SEO strategies can help you turn your WordPress site into a powerful SEO resource.

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