I hear a lot of business owners telling other business owners to “fake it till you make it.” I know they mean well. And yes you do want to be seen as a confident, successful business owner, but at what cost? And does it really represent good business wisdom?
If all you’re doing is making sure you look the part and act the part with confidence, whether you’ve actually reached a level of success you want or not, that’s perfectly fine. But if you are acting the part by misrepresenting your, or your team’s, skills and level of expertise that’s NOT fine. It’s downright dishonest!