Whoa Nelly … this is pretty exciting. At least it is for those of us who use online scheduling platforms to schedule our social media.
Instagram is quickly making its way up there as one of my personal favorite social media platforms to use for marketing my business. Mostly because it’s so darn easy to use, and because it doesn’t have all the drama of Facebook. Just snap a photo, add a caption, some hashtags, and you’re done.
Instagram for Business (what’s new)
One of last week’s blog posts was about how to convert your Instagram account from personal to business. Since Instagram is quickly becoming one of the top social media platforms, today’s blog post is about three lesser known features to help you up your game.
Do you market your business on Instagram? If you do, do you have a personal or business account? If you’ve got a personal account, it’s pretty easy to switch to a business account. But maybe you’re saying “what’s the difference, and why should I care?”
I might have laughed a couple of years ago if someone had suggested I use Instagram for my business. Why would a virtual assistant promote her business on a photo-sharing site? But there’s no denying this simple, easy to use platform is slowly but surely making itself known, and taking its rightful place in the social media realm. And I’ve since found ways to use it by sharing motivational quotes, photos of my office, my family, micro-content from my blog and other things to give a glimpse into my life and business.
The social media platforms we all know and love are always changing, so there are always new crops of social media updates popping up here and there. Social media updates in general are usually based more on things like Facebook continually changing their algorithm, or LinkedIn adding new features to improve networking and keeping track of your stats.
Thanks to online buzz and industry studies, entrepreneurs are beginning to see the real value in using Instagram as another tool in their marketing arsenal. Paired with the fact that 13% of all Internet users have an Instagram account, the popularity of this image-based social media channel is picking up steam. Facts are also showing that engagement from Instagram users is as much as 10 times greater than other platforms.
Did you know Instagram could be an important marketing tool for every business? Launched in October of 2010 (and acquired by Facebook in 2013), the Instagram community has grown to more than 200 million users; and to date, has seen over 20 billion photos shared. [Read more…]