Trying to come up with catchy headlines that will entice your readers to do the one thing you want them to do … open your newsletter or read your blog post, isn’t always easy. What you think is a good headline or subject line, doesn’t always work. Believe it or not, there is a formula! Yep, a formula for finding the right combination of words to be effective. Sound complicated? Yes it does, which is why I love CoSchedule’s headline analyzer! The headline analyzer makes it easy to find just the right combination of everything you need to make a great headline.
“Here are some interesting statistics on headlines. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.”-Copyblogger
Ever wished there was a magical solution that could reach into the minds of those on your email list and encourage them to open actually read your email marketing messages? Well, there is, it’s called effective headlines. [Read more…]
By Jeff Herring
Email marketing is dead, or so they say. And if you are talking about the kind of email marketing where someone pounds their list with a new offer every day of the week, they might be right. That kind of email is dying the death it deserves.
But if you are interested in serving your list and profiting in the process, then email marketing is alive and very well.
And so to that end, here are 7 Universal Laws for Subject Lines that get your emails opened and read.