Images seem to be all the rage on social media platforms these days. With Pinterest on the scene, we are seeing much more vibrant and bold pictures in our on-line viewing and reading. If you are not adding images to your Facebook updates, blog posts, and now even your Tweets, your shareable information could be getting lost in the shuffle. I’m still a little late getting out of the gate with incorporating images into my content myself, so this is more of a “do as I say, not as I do” sort of post 😉
Reasons using images enhances your social media
It Helps Break up text on a blog post. Facing a page of black-and-white text is daunting. Images can give the eye a place to rest, breaking up the flow of an otherwise monotonous page.
Lead into the text. Since your eyes will tend to land on them first, the images provide a starting point for the rest of the blog post. Good images are like flashing arrows that say, “START HERE.”
They are eye-catching and pull the reader IN: In the super-busy-noisy world of social media plain text updates can get lost in the shuffle on sites like Facebook. Images catch the reader’s eye and raise the chance of engagement by as much as 44% (Source: ROI Research) Photos and images on Facebook generate 53% more Likes than the average post. (Source: HubSpot)
Support the post content. A diagram, graphic, or other image can further illustrate your post’s content. An infographic, flow chart, or a sales funnel help to give you another way to explain the concepts you’re presenting.