On March 7, Facebook rolled out a whole new batch of changes. One of these changes/updates was a new search function called Graph Search.
Facebook’s new Graph Search was created to allow a deeper level of social search so users can find people, places, photos and things based on their location, dates, interests, etc. The real potential of Graph Search seems to be its intelligent sorting of results based on “social questions” like “books my friends like” or “best Chinese restaurant in Seattle.”
Bottom line; Graph Search is designed to take a precise query and deliver an answer.
Want to prepare your Facebook Page so you can more easily be found? Here are some tips on how to optimize your business page for the new Graph Search:
Make sure all your Facebook “About” information is up-to-date, and if you don’t have a “vanity url” yet, get one.
Use as many keywords in your “About” section as possible. By including keywords relevant to your profession it will improve your chances of being found in a search.
If you are listed as a “local place,” make sure your physical address is up-to-date. It’s your address that will ensure you will appear in a result when someone is searching for a specific location.
Add subcategories within your Edit Page/Update Info section whenever possible.