Google Alerts. We’ve all heard of them at one time or another. Most of us have seen them. And quite a few of us use them. Do you?
If you aren’t using Google Alerts as a component of reputation management to monitor where your name and business name are being mentioned and what is being said, you’re missing out. GA is free service that runs in the background and does its job without any additional input from you. It’s another one of those “set it and forget it” types of services that can bring real value and benefit to your business.