There is so much false information, fake news, and scammy posts circulating on social media these days. More on Facebook, however, than any other platform. Why is that? Why are people on Facebook more gullible than others? Maybe it’s simply because it’s a more social platform than the others.
You’ve probably heard of the recent change Facebook made to the way it handles link previews. Effective July 18, 2017, Facebook no longer allows custom link previews. Now for some of you, this might be old news, and you’ve taken steps to assure your content continues to look great when shared on Facebook. If your content looks funky or not quite the way it use to, this change is the reason.
For many of us, Facebook is the social media platform where our target market and ideal clients hang out. In light of this, we’re always trying to find the best ways to market our businesses on this ever changing platform. With the constant “tweaks” Facebook makes to its algorithms, it is increasingly difficult to reach your target market. Your organic reach keeps shrinking, and it seems as if all of our efforts are for naught.
So what do you do?
Now that we’ve started a brand new year, it’s time to spiff things up a little … like our Facebook page cover images. Chances are you haven’t updated it in a while. For many of you, it might be more like a good long while. There’s nothing like starting the new year off with a new look, so here are some tips and tricks to updating your image and making the most of it.
The more engagement and interaction we get on our Facebook business page (on any other social media platform as well), the more the algorithm Gods will react in our favor. However, coming up with ideas to help increase engagement and get your updates seen is an ongoing battle. New ideas and tactics are being presented all the time. Some are effective. Some are not. I’ve mentioned before about how asking simple questions in your posts can raise engagement and get your fans talking.
Social Media marketing is here to stay. Facebook, LinkedIn and Twitter lead the pack for many years as the a”Big 3.” Then came Pinterest, Instagram and now Snapchat on the scene. While business owners can dabble and play on all of the available options, most of us have that one, main social media platform where our target market and ideal clients hang out, so that’s where we spend the bulk of our time and effort.
For me (and many others), that would be Facebook. I still Tweet, and I post on LinkedIn, Pinterest and Instagram; but the bulk of my time and effort is spent on Facebook.
When business meets personal (where to draw the line)!
From my lips to God’s ear, if I see one more person post a photo of an abused or mistreated animal on Facebook (or any other social media platform), I am going to scream!
I understand many, many people are passionate about animal rights and other issues involving abuse; as we should be! It happens on Facebook more than anywhere else, but sharing all of those graphic, disturbing images on social media will NOT stop the abuse or sadness. All it’s going to do is make others like me feel sad and walk around with awful images in our minds that won’t go away.
I’ve been hearing a lot about Facebook retargeting pixels. I knew it had something to do with ads on Facebook, but didn’t really understand what it did (or how easy it was to set up) until I checked into it.
What is retargeting in general?
Facebook is, for the majority of us, a part of doing business in this day and age. Hundreds of thousands (if not millions) of people are spending a good chunk of their days browsing through their Facebook feed, so it only makes sense for businesses to be using this very popular platform as a marketing tool.
That’s why it always surprises me when companies aren’t managing their accounts in the best way for business.
Facebook Page verification. Wow. I’ve seen so many people trying desperately to get that magic Blue verification check mark on their Facebook Business page. However, they are quickly finding out you must be listed as a Public Figure or major brand, and you have to jump through major hoops. Even then it’s not guaranteed.