It always floats my boat to find tools that analyze and track how I’m doing in business … whether it’s my website, social media sites, email marketing system, whatever. It’s always good to know how these platforms and systems are doing so you can keep what works and fix what doesn’t.
Facebook is, for the majority of us, a part of doing business in this day and age. Hundreds of thousands (if not millions) of people are spending a good chunk of their days browsing through their Facebook feed, so it only makes sense for businesses to be using this very popular platform as a marketing tool.
That’s why it always surprises me when companies aren’t managing their accounts in the best way for business.
Remember the old spy movies where there was a “mole” or someone from the opposing side who infiltrated enemy borders in order to get the scoop on their activities? Though not as dramatic as those old movies, this new Facebook tool will help you keep an eye on your competition and get a leg up on the action.
The new Pages to Watch feature was introduced in August and is slowly being rolled out to Facebook users. If you are one of the lucky early adopters, this new feature could be a valuable tool in keeping tabs on your competition and what’s working for them on this social media platform.
Pages to Watch will show in your Admin Panel area where Insights used to be, and will allow users to select 5 or more Facebook pages they would like to monitor. These pages could be businesses employing strategies you are studying, or simply competitors you’d like to monitor. Once you’ve identified the pages you would like to watch, Facebook will auto-populate the information for you and show how many Likes those pages have gotten. Facebook will even offer you tips on how to keep up with your competition.
Coming up with ideas to help increase engagement on your Facebook business page and get your updates seen is an ongoing battle. New ideas and tactics are being presented all the time. Some are effective. Some are not. Lately I’ve noticed many Facebook pages employing the tactic of asking simple questions to raise engagement and get your fans talking. Did you know posts on Facebook that ask simple questions like “What do you hope to accomplish today” have higher engagement rates than regular updates with just a link and headline?
While it might be a good practice to test, I think there are also a few things to keep in mind if you want to use this ninja trick wisely:
Ask questions that include the words “should,” “would” and “who.” Studies have shown these types of questions get higher response rates.
Be Relevant: If you need to ask questions, make sure they make sense and are relevant to your brand and message.
Try fill-in-the-blank type questions: Quick and easy answers are a sure-fire way to getting Likers to respond and play along.
by Terry L. Green
Facebook has become one of the hottest trends in Internet marketing. It has a lot of potential as a marketing platform, if you use it carefully. Among the numerous opportunities to advertise, groups and pages stand out as two of the most effective and easiest methods of brand promotion.
Creating a Group is the original method of community-building marketing. It is still popular and with good reason. A Group can serve as a center for everything related to your brand. It encourages people to participate in discussions and share it with others. A Group also serves as a great way to communicate with your potential and current customers.
By Mari Smith
Which is better: a Facebook Page or a Facebook Group? This is a question I get asked regularly and my short answer is you need BOTH a Group and at least one Page. Each serves different purposes:
- Special interests, causes, masterminds, study groups, beta testers, book reader groups (e.g. long before you publish your book, you could build up a tribe of people interested in your subject, give them sample chapters, get feedback on the content and cover, request testimonials, etc).
- You can message ALL group members – up to 5000 members – and your message lands right in their inbox.
- All group activities go out into the feeds: wall posts, posted items, discussion threads, photos uploaded, and videos uploaded. This provides tremendous viral visibility, as I call it.
- Groups tend to be more informal and based around interests, so you can create better “stickiness” (members keep coming back) especially with regular email messages
- Anyone can start a Facebook group around any topic.
- You can take advantage of any of the three different types of Groups for different purposes: Open, Closed, and Secret.
- Groups are great ways to segment Facebook members and find your target demographic to expand your network.
- Once you reach the 5000 emailing threshold, you’ll no longer be able to message everyone in your group.
- There’s minimal customization in groups and you can’t add apps.
- If you no longer want your group to be live, it can be tricky to delete.