Coming up with ideas to help increase engagement on your Facebook business page and get your updates seen is an ongoing battle. New ideas and tactics are being presented all the time. Some are effective. Some are not. Lately I’ve noticed many Facebook pages employing the tactic of asking simple questions to raise engagement and get your fans talking. Did you know posts on Facebook that ask simple questions like “What do you hope to accomplish today” have higher engagement rates than regular updates with just a link and headline?
While it might be a good practice to test, I think there are also a few things to keep in mind if you want to use this ninja trick wisely:
Ask questions that include the words “should,” “would” and “who.” Studies have shown these types of questions get higher response rates.
Be Relevant: If you need to ask questions, make sure they make sense and are relevant to your brand and message.
Try fill-in-the-blank type questions: Quick and easy answers are a sure-fire way to getting Likers to respond and play along.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!