You may remember my article back in October 2012 where I talked about the “who, what & why” of using hashtags in social media.
Here’s an excerpt:
Why Use Hashtags: There is definitely a rhyme-and-reason to using hashtags. At its core, it’s a way to categorize your Tweets and help followers find more information on a specific topic. The real cherry on the Twitter Sundae is that, if you join in on popular conversation on Twitter using a hashtag, you increase the likelihood that you’ll get retweeted. How sweet is that? This is a practice often used during conferences and other events, whether live or online. Attendees make comments about things happening at the event or aha moments during a presentation – followed by the hashtag, so they can promote the event, and people not attending the event can get in on some of the fun. Hash tags can also be used on Pinterest, Instagram, and Tumblr as a way of categorizing and finding relevant content. [Read more…]