What’s the difference in the admin roles on Facebook? Currently, when you add an admin to your Facebook business page, you need to pick from options like Manager, Content Creator, Moderator, and Insight Analyst. What does this all mean? Here’s the breakdown to help you choose which will be the best fit for your page:
Manager: This Role allows management of admin roles, and gives the ability to edit the page, add apps and create posts as the Page, respond to and delete comments, send messages as the Page, create ads and promoted posts, and view Insights. All admins are managers by default so needless to say, choose your admins carefully.
Content Creator: This Role is very similar to a Manager with the exception of being able to manage admin roles. This means they can’t add other admins or change their own role.
Moderator: Having this role limits the admin to being able only to respond to and delete comments, send messages as the Page, create ads and promoted posts, and view Insights.
Insights Analyst: This is the most limited of the roles. An admin with this role will only be able to access and read the Insights (or stats) of your business page. This role may be used for short term research or even agency-type use.