Does sending out your ezine seem more like a chore than the fun adventure it should be? You know you need to do it, but if you dread it week after week, it can be having more of a negative effect than you think. In fact, it can be showing in your content and leaving your audience feeling your lack of energy and excitement. Now they might stay with you for a while, but it won’t be long before they totally tune out and eventually don’t even pay attention to your ezines when they arrive. They may even unsubscribe, and that’s certainly not the result you want from your ezine marketing efforts.
It’s time to find that magic again. It’s time to get re-energized about sending out your ezine and the opportunities it provides. It’s time to reconnect and realize all the potential you have with the amazing contact list you’ve spent years creating. Who’s ready? Let’s do this. [Read more…]