As business owners, we must constantly be marketing and promoting ourselves and the products or services we offer. Yes, we obviously want to have an online marketing strategy in place; and depending on our business, we may do video, print, direct mail, email marketing, social media, you name it. But, there is one powerful PR strategy that tends to get overlooked in lieu of the other, more fancy and technical things … the good old-fashioned method of joining or becoming involved in professional organizations!
Marketing strategies and plans come in many different shapes and sizes. There is the traditional print marketing we all relied on as our marketing mainstay in days gone by; and often still included in many marketing plans in one way or another. Then there is online marketing. And more specifically, social media marketing; a very successful strategy widely used by most online businesses today.
Bizzabo is a leading networking platform for event or conference organizers and attendees. Bizzabo integrates social media to build highly-interactive event communities, helping organizers, sponsors and exhibitors engage directly with guests and seek out meaningful new business opportunities. Bizzabo’s mission is to help their users take their conference to the next level. Broken down into two options; those who organize events and those who attend events, Bizzabo caters to anyone looking to enhance their business career.
Attendees: If you are someone who attends multiple conferences a year, Bizzabo can help users locate new conferences. With their free app, networking has never been easier, and Bizzabo works to deliver real time event info and networking opportunities to help attendees get the most out of every event. App users can also access the full agenda of the conference they are attending and add session info right to their mobile calendar.
Organizers: Organizers use Bizzabo to mobilize their event information and increase word of mouth by turning attendees into their best ambassadors. The platform has been incorporated into thousands of events worldwide. Using Bizzabo’s app, organizers can see attendance stats, get real-time feedback, and let attendees know of upcoming events after the original event has ended. Bizzabo has a variety of options and pricing ranging from free for small or one-time needs to a Pro Membership perfect for tradeshow organizers.
The room is packed, your PowerPoint is loaded and ready to go, everything is in place and your mind races with the information you are about to present. Presenting to groups of all sizes is not an uncommon task for many business professionals, but the key to success is to have your proverbial ducks in a row and offering information in a way that sticks with your participants long after the meeting is over. [Read more…]
Businesses today know they have to build relationships to grow their business. They understand how important it is to build their lists and make connections. But many tend to fall short once the connections are established. They don’t understand the value in those connections; or perhaps they do understand, but just don’t know how to build and maintain them. They are great at making the connection, but lack the knowledge or skill to build on what they have already established. That’s why it is so important to master the art of relationship building.
Here are some great tips for building and maintaining successful connections: [Read more…]
With the holidays rapidly approaching and festivities on the rise, there is no better time to network. It’s the perfect time of year to start building connections that can last well into 2013 and beyond. When you consider that even one or two new connections can lead to more work and more sales, you can see it is well worth the time. We understand you are busy;but it doesn’t take long to connect and make a great impression.
Here are our best holiday networking tips:
Get busy and start signing up for holiday networking and events – There are so many fun holiday parties, events, and networking opportunities happening now and over the next two months. It’s your opportunity to have some fun and get your name and face out there. Even better are all the opportunities and events that don’t require you to leave the comfort of your own home. Online holiday parties, Twitter parties, fun blog promotions, and other fun virtual events are just a few of the ways you can connect. If you’re having trouble finding events that will provide the best value for your time, try hosting your own. Whatever you do this holiday season, make a commitment to attend as many online and offline holiday events you can. Take advantage of the Chamber’s holiday breakfast or party to connect in a more informal way with everyone you see year-round. But remember, just going there isn’t enough; you need to engage and connect, which leads us to our next tip. [Read more…]
Speakers – you know how important it is to attend and exhibit at live events. Trade shows, conferences, and other similar events provide you with the perfect opportunity to get your message out in front of your targeted audience. And more importantly, these events are your chance to show others the real you and the person behind the brand. These events can definitely make a significant difference in your business success, so you want to take the steps necessary to get the most out of them.
Here are tips for mastering your tradeshows, exhibits, and other live events:
Create a terrific booth – What sells you before you even say a word? Of course, it’s your booth. It’s the curb appeal, so to speak. Those walking by are drawn to those booths that are visually appealing and not too busy. They are walking, walking, walking and when they see something of interest, they stop and explore. That’s why you need to make sure your booth represents you well and is enticing to the passersby. Think fun colors that not only represent your brand, but allow the uniqueness of you to shine through. However, while you do want people to get a sense of who you are at first glance, you also need to consider the audience of the event and what will speak to them. By knowing your audience and then designing your booth with them in mind, you can ensure it conveys the right image that will appeal to them the most.
Talk to others you don’t normally talk to – So often at these events, you see two or three people behind the booth and they are chatting away, catching up on the latest gossip, and just not paying attention to the potential prospects passing by. Yes, we know working a booth with someone else can give you the opportunity to catch up with your friends, but remember you are there on a mission – a mission to network with others. What frequently happens is that attendees walking by won’t stop at booths where the people manning the booth are too engaged in their own conversations to really notice them. Many feel they don’t want to break into the conversation. So when working your booth, make sure you are actually working it and connecting with those who stop by, as well as those who simply glance your way as they walk by.
Prepare take-a-ways – With so much happening at these events, it is often difficult for your visitors to concentrate on all you are saying and offering. That’s why it’s so important to have take-home materials that rock. Include your branding or something that will spark a memory of seeing you there. Visuals are really important because they work so well. At some of these events, visitors could be seeing hundreds if not thousands of exhibits. What will make yours stand out and say, “Hey remember me? I’m the one who can help you master your online business.”
Plan ways to retrieve their information – It would be great if everyone who stops by and shows interest goes home immediately, looks you up and connects with you pronto. However, that is not always how it happens. That’s why you want to take steps to get their information. This can be done in a number of ways. You can have a sign-up sheet and ask for emails. You can have a bowl that collects business cards. You can even directly ask for it and get their business cards, so you can personally contact them. The way you do it isn’t important. It’s just important to do it.
Enjoy– Don’t get so caught up in the event and what you need to do, that you looked stressed and miserable. Those who pass your booth really pick up on that. Think about it; would you want to visit a booth where the person looks like they are having a bad day? It is doubtful. So relax and have a good time. Also, try and be focused on only the event. Clear your mind of all the work and tasks that need to be handled for your business back at home, in the capable hands of your online support specialist or someone else who can take over for you while you’re away. You can’t be at your best during the event if you are up all night just trying to catch up on all the business happenings at home.
These tips should help you have a great event. And remember, you don’t need to do it alone. An online support specialist can help every step of the way…from planning the event and preparing the marketing materials to even being at the event with you to ensure it runs smoothly. They take the stress away so you can sit back and do what you do best – represent your brand.
Terry L. Green, President of BizEase Support Solutions, and her team of qualified online support specialists, provide seamless online marketing implementation, technology and administrative support solutions to speakers and business coaches worldwide. Visit http://www.bizeasesupport.com to find out how partnering with BizEase can help you grow your business, have more time, and make more money.
Isn’t it a tremendous feeling when you write a new book or develop a new product or service and are ready to hit the market with it? All those years of hard work finally come together and you are ready to reap the rewards. (Cue the doves.) However, before you officially put your product or book up for sale, there are several things that need to be done first. (Bring back the doves.)
It takes a lot of pre-planning to make your entire launch a success. But there is good news. Once these steps are done, they can be used throughout the campaign. So even though there is a lot of pre-work involved, it’s work you won’t have to do again later, so it’s well worth the investment up front. (Release the doves again.) [Read more…]
Follow-up is so much more than simply contacting those you recently met at a networking event, although that is important. Follow-up involves all aspects of your business, from following up with prospective new clients, to making sure you are set on a path to success once you land them. That’s why you should make sure you have follow-up procedures in place and that they become part of your routine. You will achieve greater success not only in landing and working with new clients, but also in growing your business.
We recommend implementing the following systems to streamline the process: [Read more…]
You’ve just attended the most AMAZING event. You are on fire, pumped up and ready to take your business to levels never seen before. You know that this time will be different than the others. This time you are going to put as much effort into after the event as you did before the event. This time you truly will make a difference.
Attending a live event can be business-changing and even life-changing. You come away with great ideas and even better intentions, but then you return to your business, your family, your life, and what happens? Like so many, you immediately dive back in to your routine; catching up or just getting back into the day-to-day operations of running your business. Before you know it, days and maybe even weeks have gone by, and you haven’t implemented a single idea you gained from the event you attended. You’ve been so busy working that you’ve not had an opportunity to take action on the things you learned. That’s why it’s so important to make sure you get the most out of your event by taking the time now to put things into place. And we’re here to help.
Here are the top success-building steps to take after a live event: [Read more…]