For those of you that use 1ShoppingCart.com as your all-in-one solution to streamline your email marketing and product sales, they have just released some new updates that are sure to please. One exciting new update to the 1SC system is the Broadcast Link Tracking system which tracks activity when your subscriber clicks on a link in your broadcast email. One thing to note, though, is that this link tracking system is available on broadcasts at present, but not on autoresponders.

Before sending your next broadcast message within the Email/Marketing section of 1SC, click on “Link Tracking” just under “Send Broadcast,” then choose either the “Track Clicks” or “Track and Segment for Follow Up” check boxes at the top of the broadcast. You can only choose one. 1SC will take any links you’ve included in the broadcast and replace each of them with a tracking link to track activity. This will not affect the final destination of your link, and the link will not change within your broadcast; it simply cloaks the link for tracking purposes. These trackable links work both for html AND plain text messages. (Note: With plain text messages, you must use a qualified link for the system to track it, e.g., http://www.abc.com/buynow. Once the broadcast has been sent, you can search relevant stats for analysis. I’ll expand on this more below.)

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