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3 Tips for Building an Effective Opt-in List

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Ask business owners today, and most will tell you one of the keys to their success for getting and keeping clients as well as generating more sales and leads is building a great opt-in list.

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7 Easy Ways to Grow Your List!

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I keep hearing it, and I know you keep hearing it too. “The money is in the list!” Yep. That’s right. The list!

You want your ideal client to fork over their name and email address so you can stay in contact with them, send value-added information that speaks to their needs and pains (never spam), tell them about your latest and greatest service or product and share information you believe will provide value and benefit.

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Has your email marketing fallen by the wayside?

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Then get back to it …

I can hear you now … more stuff about email marketing? Really?

The answer is yes, really! Despite a few naysayers here and there, statistics show email marketing is very much alive and well, and STILL one of the most effective marketing tactics. 

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Building Trust and Value through Permission Marketing

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We all know marketing done right is amazing. Done wrong, not so much. That’s why it’s so important to build your business on trust and the value you offer.

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Content Marketing is Not For the Faint of Heart!

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Time and time again, I read woeful posts on discussion groups or on social media from business professionals who feel as if they are beating their heads against the wall with their content marketing efforts. Comments like, “nothing is working,” “no one reads my blog posts,” or “no one opens my email” are becoming commonplace. Is this all too common woe affecting your business?

Content Marketing is NOT for the Faint of Heart! [Read more…]

What Are You Doing With Your List?

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Or do you even have one?

If you make a living online, you’ve most likely been collecting email addresses for quite some time. So…what are you doing with all of those names and email addresses?

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How To Be You On purpose in Your Email Marketing

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Every day our inboxes are flooded with information, sales pitches, newsletters and more. This clutter makes those of us who use email marketing to reach our clients realize just how much noise there is out there, and how stiff  the competition to be “seen” can be.

How To Be You On purpose in Your Email Marketing [Read more…]

15 Email Marketing Dos and Don’ts For Better Communication

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Even though the world is obsessed with podcasts and videos and social media, email marketing is still one of the most effective ways to promote your services as a professional speaker or coach.

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Are You Getting the Most Out of Your Email Signature?

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Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.

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It’s Called Permission-Based Marketing For A Reason!

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How In The Heck Did I Get On This List? – Take 2!

If this post seems familiar to you, it’s because it’s one I wrote a year or so ago. However, it’s still very relevant to email marketing today, and unfortunately, is still a huge issue for many of us. Such a huge issue, I decided a repeat (with some tweaks here and there) was in order.

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