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4 Things to Think About Before Sending Out a Newsletter

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Whether you’re just starting out with an email marketing plan, or have been consistently sharing your business’ information for years, there is more to an effective email marketing campaign than tossing together some tips with an image or two.

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Is a newsletter part of your email marketing strategy?

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In a previous post back in 2018, I talked about the importance of having a consistent email marketing strategy. And here we are a couple of years later, I’m still talking about it, because I still consider it an important marketing strategy. 

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How to Sell Without Being a Pitching Machine

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You know how a pitching machine works in a batting cage? It’s a machine that automatically tosses out balls for the batter to hit. 

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Business Success Starts with the Right Marketing Strategy and Tools

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As much as you might think you aren’t in sales, think again. When it comes to a successful business it often boils down to this—sales, sales, sales.

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5 Tips to a More Effective Email Marketing Strategy

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The use of email marketing to stay front-and-center of current and prospective clients continues to stay front and center, and is still a very viable and important form of content marketing.

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So, How Is Your Marketing Strategy Working For You?

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Bringing on new clients is always a team effort. I depend on my team to help me develop proposals and strategies when looking at prospective clients. Not to long ago my team helped me pull together proposals for a couple of prospective clients.

So, How Is Your Marketing Strategy Working For You? [Read more…]

4 Tips to Building Trust with Your Followers

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Email marketing continues to be a key component of content marketing. It’s a great way to stay in touch with clients, share your expertise, and market your business. It’s been around for quite awhile now and doesn’t seem to be going anywhere anytime soon. Last week I wrote about how to build an effective opt-in and grow your list. Today I talk about the importance of trust!

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Are You Mixing Your Sales With Quality Content?

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I just unsubscribed from another email list. Sadly, it seems as if it’s something I have to do on a regular basis. They are almost always lists that offered what I considered to be quality content in their opt-in freebie, and worth handing over my email address. However, as soon as I confirm my email address, the onslaught of “buy my stuff” email begins. 

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3 Tips for Building an Effective Opt-in List

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Ask business owners today, and most will tell you one of the keys to their success for getting and keeping clients as well as generating more sales and leads is building a great opt-in list.

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7 Easy Ways to Grow Your List!

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I keep hearing it, and I know you keep hearing it too. “The money is in the list!” Yep. That’s right. The list!

You want your ideal client to fork over their name and email address so you can stay in contact with them, send value-added information that speaks to their needs and pains (never spam), tell them about your latest and greatest service or product and share information you believe will provide value and benefit.

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