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Want To Know How Your Newsletter Looks In Everyone’s Inbox?

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While I’m sure there are things far worse than finding out that beautiful newsletter or broadcast you worked so hard to perfect doesn’t quite meet your standards when it lands in the inbox of someone using a specific email client, it’s still very disappointing. We all want our creations to look just as good when they are opened by the recipient as they did when we hit the “publish” button to send it on its way.

inbox preview

You can always (and should) use the preview option, as well as send yourself a test message before sending; but just because it looks good in preview or when it lands in your Gmail account, doesn’t mean it’s going to look good for everyone else.

Several email marketing platforms have a feature that lets you take a peek to see how your newsletter or broadcast will look in a few other email clients. At least MailChimp, Constant Contact and Get Response do … and it’s typically called Inbox Preview.

In MailChimp, Inbox Preview is a paid feature and uses a token system. If you have a Forever Free account, you still have the original preview function. MailChimp Pro accounts receive 1,000 free tokens each month. Monthly Plan users receive 25 free tokens each month, but can purchase additional bundles of 25 for $3 per bundle. Your free tokens expire and then replenish at the beginning of each billing cycle. It is also a paid feature ($10 per month) in Constant Contact, but appears to be a standard feature in Get Response. [Read more…]

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How To Be More Visible In A Digital World

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Forget invisibility! Make visibility your super power.

I recently started working with an individual I met at a networking event a couple years back. She told me she found my emails so useful, she decided to work with my team.

This is proof it can take many touches, or interactions, with a business or brand before they are ready to buy.

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How To Improve Your Email Marketing Open Rate!

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So you have a list. But your open rate could be better. It doesn’t matter how large or small your list is – size simply doesn’t matter. What matters is whether or not people are actually reading what you send them! If they don’t open them, they can’t read them.

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When Was the Last Time You Updated Your Free Offer?

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If the money is in the list, then we should, by all means, be driving people to our opt-in pages and opt-in boxes, and encouraging and enticing them to join our lists. Right?

The thing is … people simply aren’t going to give you their email address and allow you into the inner sanctum of their inbox unless you offer them something they want and need. Makes sense, right?

free report [Read more…]

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Consistency Is Key. How To Be Effective By Being Consistent!

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In order for your email marketing efforts to be successful, you have to be consistent. Day in and day out.

Just as consistency is key in any other endeavor, it’s key in email marketing. If you want to stay top-of-mind with those on your list, you’ve got to be communicating with them on a consistent basis.

Monday Marketing BizTip- Do you have a consistent email marketing strategy [Read more…]

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Just How Effective IS Your Marketing Strategy?

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For those of us whose target market and ideal clients are virtual, social media marketing seems to be at the top of the marketing strategy food chain, and has become one of the top ways we market our businesses.

However, it should not be our only marketing strategy – no matter how much we think it works. To have a truly effective marketing strategy, we also need to incorporate other forms of marketing into the mix.

Do You Have an Effective Marketing Strategy? [Read more…]

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How to Sell Without Being a Pitching Machine

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You know how a pitching machine works in a batting cage? It’s a machine that automatically tosses out balls for the batter to hit. If you think of a pitching machine in terms of sales, those balls are a constant barrage of messages like: “last chance,” “buy now,” “limited time offer!”

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Do People Smile Or Cringe When They See An Email From You?

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I am very, very picky about whose freebie I choose to download; more to the point, whose list I subscribe to. And I never, EVER signup for the “done for you” or any other type of mass give-away event anymore.

Why you ask? Because every time I do, as soon as my email address hits  their system, the bombardment of emails start appearing in my inbox. One after another … day after day. Sometimes I’ve even received 2-3 per DAY! Yikes! Yes, per day. I apologize if this sounds like a rant. But then, it kind of is 😉

80/20 rule [Read more…]

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How to Automate Your Gmail with MailShake!

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Have you ever seen some of the cool deals App Sumo offers? If you have, you’ll know what I’m talking about. If not, then you really need to check them out. One of the things they do is offer select programs and apps and tutorials, you name it, from other companies – at ridiculously low prices or lifetime subscriptions. I’ve purchased a few of them in the past.

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