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Building Trust and Value through Permission Marketing

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We all know marketing done right is amazing. Done wrong, not so much. That’s why it’s so important to build your business on trust and the value you offer.

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Content Marketing is Not For the Faint of Heart!

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Time and time again, I read woeful posts on discussion groups or on social media from business professionals who feel as if they are beating their heads against the wall with their content marketing efforts. Comments like, “nothing is working,” “no one reads my blog posts,” or “no one opens my email” are becoming commonplace. Is this all too common woe affecting your business?

Content Marketing is NOT for the Faint of Heart! [Read more…]

What Are You Doing With Your List?

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Or do you even have one?

If you make a living online, you’ve most likely been collecting email addresses for quite some time. So…what are you doing with all of those names and email addresses?

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How To Be You On purpose in Your Email Marketing

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Every day our inboxes are flooded with information, sales pitches, newsletters and more. This clutter makes those of us who use email marketing to reach our clients realize just how much noise there is out there, and how stiff  the competition to be “seen” can be.

How To Be You On purpose in Your Email Marketing [Read more…]

15 Email Marketing Dos and Don’ts For Better Communication

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Even though the world is obsessed with podcasts and videos and social media, email marketing is still one of the most effective ways to promote your services as a professional speaker or coach.

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Are You Getting the Most Out of Your Email Signature?

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Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.

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It’s Called Permission-Based Marketing For A Reason!

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How In The Heck Did I Get On This List? – Take 2!

If this post seems familiar to you, it’s because it’s one I wrote a year or so ago. However, it’s still very relevant to email marketing today, and unfortunately, is still a huge issue for many of us. Such a huge issue, I decided a repeat (with some tweaks here and there) was in order.

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How to Write More Effective Emails That Get Results!

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Email marketing is a pretty standard tool in the marketing toolbox for businesses nowadays. Especially if you’re a speaker, coach or anyone who markets via the Internet.

I know I’ve written about email marketing a few times before, but today I’m going to dig in a little deeper with some copywriting tips that will get your readers to actually read your emails and make them more effective.

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5 Cheap and Easy Ways to Market Your business!

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Marketing your business doesn’t have to be overly complicated, nor does it have to be expensive. Some of the most effective marketing tactics cost you nothing more than a little time and effort.

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When Was the Last Time You Updated Your Free Offer?

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If the money is in the list, then we should, by all means, be driving people to our opt-in pages and opt-in boxes, and encouraging and enticing them to join our lists. Right?

The thing is … people simply aren’t going to give you their email address and allow you into the inner sanctum of their inbox unless you offer them something they want and need. Makes sense, right?

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