“The “five Cs” summarize the copy editor’s job, which is to make the copy “clear, correct, concise, comprehensible, and consistent.” Copy editors should make it say what it means, and mean what it says.”-Wikipedia
Editing is an important part of the copy-writing process. Not only do you need to make sure your copy’s grammar and spelling are correct, you need to make sure you are creating a credible and persuasive offer for your prospects. Sound confusing? This checklist will help. [Read more…]
Are you missing the mark with your image? Are you allowing errors and a lack of updates spoil your good impressions? If so, you need to make changes quick. Today, there are so many more things to consider than in the past. It used to be as long as your website was good, you were good. But today, you have to take into account not only your website, but your newsletter, your blog, your social media, and even your marketing efforts. That’s why it’s so important to take the time to continually check and make sure the image you project is a good one and consistent with your brand.
When prospects or clients visit your website or review your social media sites and see outdated information or typos, they immediately lose confidence in your services. In fact, many will bolt, never to return. But here are a few tips which should help in your efforts to keep things updated and accurate. Many you might not have considered.
Tips for checking your website: [Read more…]