Ezines are one of the fastest growing ways to effectively reach clients, build credibility and trust, and share information beyond 140 characters. Plus it’s a great way to stay connected to existing customers and stay in the forefront of their minds.
But for many, the thought of consistently publishing an ezine can be a daunting one. Questions like; what do I say, can I keep it up consistently, and will an ezine really be beneficial to my business loom in business owner’s minds, and even sometimes lead to what is often called analysis paralysis. [Read more…]