by Doug Stevenson
As a leader, the ability to focus your message in such a way that people know exactly what you want them to do is critical. My Phrase That Pays technique will help you be a better leader. It is an aspect of advanced presentation skills.
A Phrase That Pays is a short phrase that summarizes your message. It is a call to action that tells your listener or audience member what you expect them to do. It’s like giving someone their marching orders. When they leave your meeting or presentation, they can focus on the action you want them to take. As a result, productivity is increased because people aren’t going off in various directions with different interpretations of what you want them to do.