By Sarah Robinson
Do you have customers or do you have clients? If you don’t know the difference, it could be hurting your business. Here’s how Merriam-Webster dictionary defines customer:
1 : one that purchases a commodity or service
2 : an individual usually having some specified distinctive trait customer>
And here is the definition for client:
1: dependent 2 a:customer clients> a person who engages the professional advice or services of another clients> b: one that is under the care and protection of another.
I don’t know about you, but I would much rather be viewed as a trusted advisor by those I come in contact than someone who sells “a commodity or service”.