By Terry Green
The use of email is a proven way to effectively market an online business. Whether you’re a new business just starting out or an already established business looking for new ways to increase your sales, you should consider including email marketing as part of your overall marketing strategy.
Developing your list or database of names and email addresses is your first step. If you have regular customers, you have probably already gathered some email addresses. If not, you can include an incentive on their next invoice or receipt encouraging them to subscribe to your email list. Your email marketing list (or database) should be an evolving one that you are constantly growing.