By Terry Green
The use of email is a proven way to effectively market an online business. Whether you’re a new business just starting out or an already established business looking for new ways to increase your sales, you should consider including email marketing as part of your overall marketing strategy.
Developing your list or database of names and email addresses is your first step. If you have regular customers, you have probably already gathered some email addresses. If not, you can include an incentive on their next invoice or receipt encouraging them to subscribe to your email list. Your email marketing list (or database) should be an evolving one that you are constantly growing.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!