That’s the million dollar question, isn’t it? Readers and prospective clients are so inundated with information these days there is far less “reading” going on and a lot more “skimming” occurring. Today’s readers will pause long enough to take in headings, subheadings and the beginnings of paragraphs, and sometimes the first words of sentences…but it’s hit-or-miss after that. Whether you are creating content for your website or email marketing campaigns, your information needs to have a solid hook, strong headlines and top-notch content that is easy to read in order to make your visitors stop, consider and read. [Read more…]
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!