I talk a lot about repurposing your content so you can get the most mileage out of it. It seems silly to keep churning out more and more content and only use it once, when you could be using it in more than one place, in more than one format.
Summer is a time of sun, fun, vacation, and hopefully includes some time to relax. Right now, we’re smack dab in the middle of the busiest vacation time of the year. However, many business professionals find themselves strapped to their desks, fearful of losing income or even traction with their blogs or sites. Like most things in business there is, in fact, a workaround. It’s called recycling. And no, I don’t mean bottles and cans. I am, again, referring to recycling your content by combining bits and pieces you’ve collected in your swipe file to create an article, taking an existing article and putting a fresh spin on it to create an entirely new one – things like that. Here are some ideas and tactics for repurposing content and freeing up a little time for you to enjoy during the final months of summer and as we head in to the equally busy back-to-school time of year.
If you understand the benefits and are into repurposing your content, then here is one more way you can repurpose your content. In audio format, via SoundCloud!
No matter what the content, chances are you can get it into audio form if it isn’t already. If it’s a podcast, or you can pull the audio from a video, or you have the audio file for a Blab show. That’s audio, and it can be uploaded to SoundCloud.
Podcasts have become an excellent way for business professionals to share knowledge, give value to clients and also to build a following for their products or services. But what many podcast users don’t realize is that the information they’ve created in an audio format can also be re-purposed into another effective shareable forms like blog posts and white papers. Here are two tools many marketers and podcasters agree get the job done:
Speechpad: Touted as “Simply the Best Human-Generated Captions and Transcriptions. Delivered on Time, Every Time,” Speechpad charges $1.00-$4.00 per minute to transcribe your information using a pool of over 5K transcribers who work around the clock. Speechpad’s services include basic transcription and also “add-on” options like time-stamping and advanced captioning, with a 24 or 48 hour turn-around (part of Premium offerings).
Scribie: Scribie is a developed system which manages the process end-to-end and delivers high quality transcripts. The transcription work is done by freelance home-based transcribers and managed completely via the Internet. Scribie’s pricing structure includes a “flexible” week or month rate. If you are in no hurry and can live with getting it back in less than 30 days, it’s $.80 per minute. If you need it in a week or less, it’s $1.00 per minute. If you are really in a hurry, they have express rates as high as $3.00. They even include a unique quote calculator to help users get a better idea of the cost of transcribing their project.
By Jeff Herring
Blogging and article marketing go hand in hand. In fact, one of the most frequently asked questions I get is “can you use your articles on your blog?”
The answer is not only a huge YES! In fact, if you are not using your articles on your blog you are leaving tons of traffic on the table.
3 ways to repurpose your content on your blog