As the evolution of video marketing continues to gain more and more momentum, you can expect more captivating video content from brands and consumers alike in 2018. For that reason, including video in your content marketing is a must if your goal is to connect and engage today’s audiences.
I’m always talking about how important it is to promote your blog post on your social media channels once you’ve published it. Just slapping a blog post up on your site and hitting publish won’t be very effective if people don’t see your content. And they won’t see your content if they don’t know it’s there. Another great way to get more eyes on your stuff is to cross-post on sites like Triberr and Medium.
Twitter exploded on Sunday after a truck commercial aired during the Super Bowl. The ad got a lot of attention because it used a Martin Luther King Jr. voice over. With the Super Bowl being such an important event for advertisers, and a captive audience of millions, I’m surprised Dodge took such a risk. Especially during Black History Month.
There is so much digital noise out there, it’s becoming more and more difficult to get our content out in front of our target market. The “how” of content marketing changes so frequently, we need to keep reevaluating our marketing strategies. But, it’s how we get our content in front of our target market and ideal client, so what are we to do, other than keep up with the trends and keep on plugging away. There are, however, some tried and true methods we can continue to employ in an effort to get and keep as many eyes on our content as possible.
It’s that time of year again. 2017 is over and done with, and we’re sliding into 2018 with bright shiny faces and hopes for our best year ever, for both business and our personal lives! At least I am 😉
Content, content, content … we all have it, we all consume it, and we all want OUR own particular marketing message to get out there in front of our target market and ideal client.
Problem is, there is so much content “out there,” it’s difficult to be heard over the noise of all of the other marketing messages filling up and occupying the same space we’re trying to fill. This is simply one of the hard truths about doing business in a virtual world.
Basic dos and don’ts for email marketing
I would estimate 95% of the lists I subscribe to (perhaps more), send me absolutely nothing that is of any value to me, whatsoever. My email address is simply seen as a potential source of cash. I am, quite literally, a number.
One of the services we provide our clients on a regular basis is email marketing. And, one of our major challenges when providing this service is related to gathering newsletter content. We often give our clients suggestions for topics and content, and have a team copywriter on hand to help whenever needed. Since we’ve become pretty darn good at coming up with newsletter content ideas on the fly, we thought it would be a great idea to share some of those ideas with you all.
If not, why not?
You spend a lot of time and effort crafting the perfect article or blog post. Great. The question is, do you tell your reader what you want them to do next. Do you give them a clear call to action, or do you leave them hanging and trying to figure out what they “think”you want them to do next.
Something I hear often, and believe to be true, is a confused mind says no!
Facebook keeps rolling out new features, right and left. I usually don’t get too excited right away, because I am typically at the bottom of the roll-outs.
But not this time baby … I’m in!