Do you know the needs of your clients? Yes, I know you know they need PR or marketing, perhaps a website done or help with their teleseminar series, but do you truly know enough about them to make good decisions on what you can do for them? Take a few seconds right now and jot down the names of all your clients. Now, for each one make a list of exactly what you know about them. Dig deep. When things are down in black and white, it is much easier to pinpoint trouble spots and to be able to highlight where you can help the most. Also, it’s a great way to see if perhaps too much focus is spent on some clients and not enough on others. [Read more…]
In any successful business, there is always a great deal of time and money spent on marketing. Now this is definitely a necessity of business and important to its continued growth. Just as important, however, is the work you do with your current clients. Too many in business today make the mistake of devoting all their time and energy to landing new clients and neglect to see the real potential in the ones they already have. They have forgotten that these clients need to be nurtured as well, and given the same time and attention (if not more) they put into their efforts to land new ones. These clients not only continue to send you work, which pays the bills, but they often refer you to others as well. Can you see the importance of treating them well? [Read more…]
By Sarah Robinson
Do you have customers or do you have clients? If you don’t know the difference, it could be hurting your business. Here’s how Merriam-Webster dictionary defines customer:
1 : one that purchases a commodity or service
2 : an individual usually having some specified distinctive trait customer>
And here is the definition for client:
1: dependent 2 a:customer clients> a person who engages the professional advice or services of another clients> b: one that is under the care and protection of another.
I don’t know about you, but I would much rather be viewed as a trusted advisor by those I come in contact than someone who sells “a commodity or service”.