You know that day when one of your clients says “Wow, I didn’t know you did that!” Yep, been there done that! The thing is, if you haven’t specifically told them all of the fabulous things you do, they most likely don’t know. As shocking as it may seem, once they visit your website to find out more about you and what you do, it’s often the last time, unless they are there to read your blog posts.
One of the biggest marketing mistakes a business owner can make is thinking the marketing process is no longer necessary after gaining a new client or customer. The idea of schmoozing and nurturing a prospective client or customer with your marketing brilliance and then coming to a complete halt as soon as they’ve signed on the dotted line or hit “Buy now” on your website just doesn’t work. And, it is so NOT the way to keep the momentum going and have them coming back for more.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!