I was speaking with a financial planner friend of mine the other day. She was telling me about her marketing plan and how a significant percentage of her promotional budget goes to flowers and cards for clients.
We all love our clients. And if we are smart business owners, we understand that our clients are the only reason we remain in business.
No clients. No business. It’s simple math.
The question is, do our clients know we love them and appreciate them? The bigger question is, do you ever TELL them you love and appreciate them?
In any successful business, there is always a great deal of time and money spent on marketing. Now this is definitely a necessity of business and important to its continued growth. Just as important, however, is the work you do with your current clients. Too many in business today make the mistake of devoting all their time and energy to landing new clients and neglect to see the real potential in the ones they already have. They have forgotten that these clients need to be nurtured as well, and given the same time and attention (if not more) they put into their efforts to land new ones. These clients not only continue to send you work, which pays the bills, but they often refer you to others as well. Can you see the importance of treating them well? [Read more…]