by Alicia Forest
Do you get discouraged or stuck in building your business because you think there’s too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. I don’t want you to give up before you really get started, so I’d like you to consider thinking about your competition in a different way.
1. There’s an abundance of clients and customers for everyone.
2. Your competitors are potential collaborators and strategic alliances for you.
3. The better you come to know your competitors, the more you will become aware of the uniqueness of your own message and your own offerings.