Social media is a huge part of most savvy business professional’s online presence and relationship building practices. Once used “in addition to” the more traditional marketing strategies, social media is now firmly embedded in the fabric of today’s business’ marketing plans.
Social media is an entity that is constantly in motion; and changes to the various platforms are not an “if,” but more of a “when.” This makes social media not only a daunting task for some, but a frustrating one as well, as many entrepreneurs scramble to heed the notion that they need to be seen wherever their ideal clients are. Like any large task, the act of breaking social media down into a checklist will help you remember the basics and keep your business’ social networking plan moving forward. [Read more…]