Last week we looked at 5 of the top 10 membership models. To review, we looked at the Publisher, UPS, Micro-Continuity, Modular Course and Protected Download area models, all of which are typically paid memberships. Today we’ll take a look at the other 5 models in the top 10, which are usually not fee-based membership sites, but instead, an added feature or communication tool for your business.
6. Community Center: A community center would simply be a membership site that is driven through a forum such as SimplePress, a WordPress plugin that integrates very nicely with WishList Member. Members pay a monthly fee to join a community, and then communicate through forum discussions. Forums are very popular with many industries, and are often used as optional methods of support for products and websites. Companies like Lavasoft, Infusionsoft, WordPress, and many others have added forums as a level of support to encourage users to share their vast knowledge and experience to troubleshoot and solve technical issues. Associations and organizations often take advantage of forums to encourage interaction among members – to give them that sense of community and comradery. [Read more…]