by Jane Atkinson
Back in 1992 when I entered the speaking business, things felt much less complicated.
I worked with a speaker who was a leadership expert. We worked the ‘call-send-call’ process to book speeches and workshops. And she had a book which we used to leverage her expertise.
We didn’t offer consulting, teleseminars, membership clubs, webinars or podcasts. There was no such thing as Facebook, Twitter, Technorati, Digg or Flickr. Yet, we doubled our business every year.
I was a bit surprised by the climate at the National Speakers Association conference this year. Several very successful speakers confided in me that they were in transition and were not entirely sure which way to turn.