Most of us have business cards. And most of us hand them out at networking events. We hand them directly to people we meet and we put them in fish bowls and boxes to register for prizes. And we all (hopefully) know the true purpose of having people drop their business cards in the bowls and boxes to register for prizes. It’s to get everyone’s contact information so we can stay in contact with them after the event, and most likely add them to our list so we can communicate with them on a regular basis.
Do you have a big networking event coming up? Or are you headed out to a big business event where you’ll not only learn great tips, but network with like-minded business owners? If so, are you ready? So many aren’t, and that’s a huge marketing mistake. They just show up and hope for the best. The smart ones start planning for these events weeks in advance and during the days immediately prior they double-check to make sure they are well on their way to a successful event.