by Michele PW
For better or worse, every business out there has a brand.
I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting.
As I said before, brands are more than a logo. Your brand is the core identity of your business.
And if you don’t know what your core identity is, or you never took the time to map it out, then you more likely than not have a confused, conflicting or nonexistent brand.
So why is this a problem? Well, because without a strong brand, you’re going to struggle needlessly trying to grow your business.