How many times have you heard the phrase “the money is in the list?” Personally, I’ve heard it a gazillion times if I’ve heard it once. The thing is, in the email marketing world, it’s a pretty accurate statement. Any marketing-savvy business owner knows the value of email marketing and having a good list.
One of the great things about having a list is that it’s comprised of people who voluntarily signed up to receive information from you. They signed up because they are interested in what you have to offer. You already have their attention, so make use of it!