Send to KindleIt has been a practice for quite a while now, to go through my Twitter notifications at least once or twice every day so I can thank people for retweeting and sharing my content. It’s all about building relationships, so I also check out who has recently followed me to see if I want to follow them back. As time has passed, I’ve noticed an interesting trend regarding profile images.
Send to KindleSend to KindleAre you taking advantage of the popularity and marketing reach of text-based images? You know … combining motivational quotes with awesome images? Or creating images with business tips or other quotes and information?
What about promoting your blog posts across your social media platforms?
Send to KindleSend to KindleSpring has finally sprung here in Central Ohio! Hopefully, it will continue on and not spring back to winter weather like a bungee cord! Which brings me to the topic of spring cleaning!
Spring cleaning is a time to scrub up, tidy up and freshen up all that has become old and stale during the long winter months. Did you know your business could use a bit of “spring cleaning” as well?
Here are 4 things you can do right now to tidy up your business and online presence.
Send to KindleSend to KindleI was thinking about branding, and was reminded of a time I went out for brunch with a couple of girlfriends one weekend. We were at sweet little European-style bistro. The décor was gorgeous. It was warm and chic and comfortable, all at the same time. There were fresh flowers on every table, real cloth napkins, even the lighting was perfect! Service … top notch. Everything about this restaurant felt like quality. We just knew the food would be good. How could it not be with such ambiance! Clearly the owner pays attention to every detail. We couldn’t wait to eat.
Send to KindleSend to KindleDo you send cards or notes to clients and prospective clients? Do you send handwritten notes and cards or do you use a system like Send Out Cards?
Don’t worry … this really IS about marketing, and I’ll get to the “did you know” part in a bit 😉
Send to KindleSend to KindleAre there certain words that really make you cringe? Do you have a strong opinion about American versus British spelling? Does a particular word always need to be capitalized across your communications?
In an age where content really is king (or queen), when you have particular grammatical preferences, it’s critical to communicate those with your team members. Particularly those who are responsible for conveying your message via the written word, creating blog posts, web content and social media updates. This is where you need to create a style sheet.
Send to KindleSend to KindleMarketing is all about consistency. Consistency in staying in touch with those on your list. Consistency in your social media efforts. Consistency in the look and feel of your branding.
By having a consistent look in everything you send out to your list and everything you promote on your social media channels, it makes it easier for your followers to recognize everything you are doing in your marketing efforts.
Send to KindleSend to KindleEvery now and then I discover a new website, tool, app or something I simply cannot live without. Well … I’ve done it again, and I must tell you I am completely and totally in love!
It’s called Canva, and it has given this very uncreative person a way to express creativity in a way I never imagined. Blog post graphics, graphic quotes, graphic tweets, social media platform covers, you name it … Canva does it. Quickly. Easily. No muss, no fuss! [Read more…]
Send to KindleSend to KindleMarketing have you down? It happens to the best of us. It truly can be not only time-consuming and overwhelming, but can make you feel like it’s almost impossible to do while keeping up with all the other demands of your business. But it doesn’t have to be this way. You can set up simple procedures to keep your marketing running smoothly, and immediately take your power back. Not only will it make a considerable difference in the time and effort required to get it all done, but you’ll start seeing amazing results and have more fun with it in the process. Here are our best tips to simplify your marketing and get more out of all you do.
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Send to KindleSend to KindleAre you missing the mark with your image? Are you allowing errors and a lack of updates spoil your good impressions? If so, you need to make changes quick. Today, there are so many more things to consider than in the past. It used to be as long as your website was good, you were good. But today, you have to take into account not only your website, but your newsletter, your blog, your social media, and even your marketing efforts. That’s why it’s so important to take the time to continually check and make sure the image you project is a good one and consistent with your brand.
When prospects or clients visit your website or review your social media sites and see outdated information or typos, they immediately lose confidence in your services. In fact, many will bolt, never to return. But here are a few tips which should help in your efforts to keep things updated and accurate. Many you might not have considered.
Tips for checking your website: [Read more…]
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