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The 2 Sides of Branding, and Why You Need Both!

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Savvy business owners and entrepreneurs are intentional about the brand they create and how they maintain their brand – or at least they should be.

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How to Increase Brand Recognition With 15 Tips!

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Whether you’re doing it intentionally or not, right now, at this very moment, you’re branding yourself.

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Is Your Brand One That Encourages Trust and Familiarity?

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It has been a practice for quite a while now, to go through my Twitter notifications at least once or twice every day so I can thank people for retweeting and sharing my content. It’s all about building relationships, so I also check out who has recently followed me to see if I want to follow them back. As time has passed, I’ve noticed an interesting trend regarding profile images.

relationships

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How to Make Your Brand Recognizable in a Sea of Content

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Are you taking advantage of the popularity and marketing reach of text-based images? You know … combining motivational quotes with awesome images? Or creating images with business tips or other quotes and information?

What about promoting your blog posts across your social media platforms?

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Spring is in The Air. Is Your Business Ready?

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Spring has finally sprung here in Central Ohio! Hopefully, it will continue on and not spring back to winter weather like a bungee cord! Which brings me to the topic of spring cleaning!

Spring cleaning is a time to scrub up, tidy up and freshen up all that has become old and stale during the long winter months. Did you know your business could use a bit of “spring cleaning” as well?

Here are 4 things you can do right now to tidy up your business and online presence.

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The Heart Of Your Brand Is In The Details

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I was thinking about branding, and was reminded of a time I went out for brunch with a couple of girlfriends one weekend. We were at sweet little European-style bistro. The décor was gorgeous. It was warm and chic and comfortable, all at the same time. There were fresh flowers on every table, real cloth napkins, even the lighting was perfect! Service … top notch. Everything about this restaurant felt like quality. We just knew the food would be good. How could it not be with such ambiance! Clearly the owner pays attention to every detail. We couldn’t wait to eat.

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Did You Know You Can Do This?

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Do you send cards or notes to clients and prospective clients? Do you send handwritten notes and cards or do you use a system like Send Out Cards?

Don’t worry … this really IS about marketing, and I’ll get to the “did you know” part in a bit 😉

Send Out Cards [Read more…]

The Tool You Need to Keep Your Message Consistent

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Are there certain words that really make you cringe? Do you have a strong opinion about American versus British spelling? Does a particular word always need to be capitalized across your communications?

In an age where content really is king (or queen), when you have particular grammatical preferences, it’s critical to communicate those with your team members. Particularly those who are responsible for conveying your message via the written word, creating blog posts, web content and social media updates. This is where you need to create a style sheet.

Do you have a style sheet? [Read more…]

Does Your Newsletter Reflect Your Branding?

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If it doesn’t, it should.

Marketing is all about consistency. Consistency in staying in touch with those on your list. Consistency in your social media efforts. Consistency in the look and feel of your branding.

By having a consistent look in everything you send out to your list and everything you promote on your social media channels, it makes it easier for your followers to recognize everything you are doing in your marketing efforts.

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I’m in Love, Again …

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Every now and then I discover a new website, tool, app or something I simply cannot live without. Well … I’ve done it again, and I must tell you I am completely and totally in love!

I'm in Love ...

It’s called Canva, and it has given this very uncreative person a way to express creativity in a way I never imagined. Blog post graphics, graphic quotes, graphic tweets, social media platform covers, you name it … Canva does it. Quickly. Easily. No muss, no fuss! [Read more…]