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Is Your Brand One That Encourages Trust and Familiarity?

September 21, 2020 By Terry Green

As I’ve mentioned before, branding is a combination of many different aspects of your business. While your brand is the total sum of your business, what it represents, how it makes people feel, and not simply about the colors, your logo and the fonts you use, those things DO have an impact on the big picture.

branding

One thing I’ve tried to get into the habit of doing on a regular basis, is to go through my Twitter notifications at least once or twice every day so I can thank people for retweeting and sharing my content. It’s all about building relationships, so I also check out who has recently followed me to see if I want to follow them back. As time has passed, I’ve noticed an interesting trend regarding profile images. Technically, it’s a good idea to do these things on your other social media platforms as well.

The first thing two things I look at before following someone I am not familiar with are their profile image, and their bio.

It’s interesting to note that many on Twitter (and other social media platforms) are using their business logos, a “statement” logo, or a cartoon image in place of a real live, honest to God, photo of themselves. Personally, I’m not as apt to follow someone using a logo or cartoon image for their profile pic as I would someone with a photo of themselves. If I’m already familiar with their brand or know them, it’s not an issue. But if there isn’t already a connection of some sort, I’m not so sure.

Why you might ask?

For me it’s all about building familiarity and trust.  It’s about building relationships, so I want to see who I’m connecting with – I want to put a face with the name and the profile. The person behind the brand. Logos are great, but when everything is said and done, YOU are the best representation of your company’s brand, not your logo.

The same holds true for your website and all of your other social media platforms – not just Twitter.

Give your brand a face … make sure you include a friendly – yet professional looking photo of yourself on your website and all of your social media channels.

I don’t know if some people just don’t get it, but social media is and always has been, all about building relationships. And for me, I find it extremely difficult to build a relationship with a logo or a cartoon image. I want to see the “face” of the person with whom I’m connecting.

As awesome as your logo might be, or as catchy and cute as you think that little graphic image you’re using is, it’s not you and it’s not really your brand. Neither one of them gives your followers a look at the face behind the brand – you. The more people can get a glimpse of the real you, the person running the show, the easier it will be to develop the coveted know, like and trust factor that leads to great business relationships.

You build relationships with people, not businesses. Does your brand represent you or your biz?Click to Tweet

You build relationships with people, not businesses. Make it easy for your audience to build relationships with you! I strongly suggest you review your own social media profiles … your profile picture, your bio, things like that, and making sure they represent your business (and you) in the best way possible.

If you’re not sure how to do that, let me know … it’s what we do and we’re happy to help!

Terry Green
Terry Green

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!

BizEaseSupport.com/about/

Filed Under: Branding, Business health, Marketing, Social Media Marketing Tagged With: Branding, Marketing, Online Marketing, relationship building

The Heart Of Your Brand Is In The Details

July 1, 2020 By Terry Green

I was thinking about branding, and was reminded of a time I went out for brunch with a couple of girlfriends one weekend. We were at sweet little European-style bistro. The décor was gorgeous.

branding [Read more…]

Terry Green
Terry Green

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!

BizEaseSupport.com/about/

Filed Under: Branding, Communication Tagged With: Branding, Marketing

Branding – What’s in a Name?

April 29, 2020 By Terry Green

We hear so much about branding and making a name for your business. But how important is it really? Can it actually make a difference in your business success? You bet it can! 

branding [Read more…]

Terry Green
Terry Green

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!

BizEaseSupport.com/about/

Filed Under: Branding, Marketing, Online Marketing, Social Media Marketing, Success Tips Tagged With: Branding, Marketing, marketing efforts, Networking, onine marketing

How to Make Your Brand Recognizable in a Sea of Content

April 6, 2020 By Terry Green

Are you taking advantage of the popularity and marketing reach of text-based images? You know … combining motivational quotes with awesome images? Or creating images with business tips or other quotes and information?

branded templates [Read more…]

Terry Green
Terry Green

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!

BizEaseSupport.com/about/

Filed Under: Branding, Content Marketing, Social Media Marketing Tagged With: Branding, Online Marketing, Social Media Marketing

The 2 Sides of Branding, and Why You Need Both!

October 16, 2019 By Terry Green

Savvy business owners and entrepreneurs are intentional about the brand they create and how they maintain their brand – or at least they should be.

branding [Read more…]

Terry Green
Terry Green

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!

BizEaseSupport.com/about/

Filed Under: Branding, Online Marketing Tagged With: Branding, Online Marketing

How to Increase Brand Recognition With 15 Tips!

May 24, 2019 By Terry Green

Whether you’re doing it intentionally or not, right now, at this very moment, you’re branding yourself.

branding [Read more…]

Terry Green
Terry Green

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!

BizEaseSupport.com/about/

Filed Under: Branding, Online Marketing Tagged With: Branding, Online Marketing

Spring is in The Air. Is Your Business Ready?

March 23, 2017 By Terry Green

Spring has finally sprung here in Central Ohio! Hopefully, it will continue on and not spring back to winter weather like a bungee cord! Which brings me to the topic of spring cleaning!

Spring cleaning is a time to scrub up, tidy up and freshen up all that has become old and stale during the long winter months. Did you know your business could use a bit of “spring cleaning” as well?

Here are 4 things you can do right now to tidy up your business and online presence.

spring [Read more…]

Terry Green
Terry Green

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!

BizEaseSupport.com/about/

Filed Under: Branding, Business health Tagged With: Branding, business health, spring cleaning

Did You Know You Can Do This?

March 9, 2017 By Terry Green

Do you send cards or notes to clients and prospective clients? Do you send handwritten notes and cards or do you use a system like Send Out Cards?

Don’t worry … this really IS about marketing, and I’ll get to the “did you know” part in a bit 😉

Send Out Cards [Read more…]

Terry Green
Terry Green

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!

BizEaseSupport.com/about/

Filed Under: Branding, Communication, Resources Tagged With: Branding, communication, Marketing, Resources, Send Out Cards

The Tool You Need to Keep Your Message Consistent

July 5, 2016 By Terry Green

Are there certain words that really make you cringe? Do you have a strong opinion about American versus British spelling? Does a particular word always need to be capitalized across your communications?

In an age where content really is king (or queen), when you have particular grammatical preferences, it’s critical to communicate those with your team members. Particularly those who are responsible for conveying your message via the written word, creating blog posts, web content and social media updates. This is where you need to create a style sheet.

Do you have a style sheet? [Read more…]

Terry Green
Terry Green

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!

BizEaseSupport.com/about/

Filed Under: Branding, Communication, Content Marketing Tagged With: Branding, communication, style sheets

Does Your Newsletter Reflect Your Branding?

June 19, 2015 By Terry Green

If it doesn’t, it should.

Marketing is all about consistency. Consistency in staying in touch with those on your list. Consistency in your social media efforts. Consistency in the look and feel of your branding.

By having a consistent look in everything you send out to your list and everything you promote on your social media channels, it makes it easier for your followers to recognize everything you are doing in your marketing efforts.

branding [Read more…]

Terry Green
Terry Green

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!

BizEaseSupport.com/about/

Filed Under: Branding, How to use a Marketing Specialist, Marketing, Social Media Marketing Tagged With: Branding, how to use a marketing specialist, Marketing, newsletters

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