by Terry Green
If you’re one of the 25 million people who enjoyed watching the “Wedding Entrance Dance” on YouTube a summer or two ago, you are familiar with the concept of viral videos. In less than six weeks, Jill and Kevin’s wedding entrance had been viewed online over 25 million times. Spoofs of the video, such as the “JK Divorce Entrance” video have also gone viral, attracting over six million views. No doubt, viral videos can attract a lot of attention and drive traffic to your Web site. However, viral videos are like winning the lottery: most of us won’t get the jackpot. This doesn’t mean that you shouldn’t produce online videos. In fact, online videos deliver many benefits, even if they do not go viral. Your online videos may not have your customers dancing down the aisles, but they will deliver the following key rewards:

In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!