by Terry Green

If you’re one of the 25 million people who enjoyed watching the “Wedding Entrance Dance” on YouTube a summer or two ago, you are familiar with the concept of viral videos. In less than six weeks, Jill and Kevin’s wedding entrance had been viewed online over 25 million times. Spoofs of the video, such as the “JK Divorce Entrance” video have also gone viral, attracting over six million views. No doubt, viral videos can attract a lot of attention and drive traffic to your Web site. However, viral videos are like winning the lottery: most of us won’t get the jackpot. This doesn’t mean that you shouldn’t produce online videos. In fact, online videos deliver many benefits, even if they do not go viral. Your online videos may not have your customers dancing down the aisles, but they will deliver the following key rewards:

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