It’s that time of year again. 2017 is over and done with, and we’re sliding into 2018 with bright shiny faces and hopes for our best year ever, for both business and our personal lives! At least I am 😉
Something happened after returning from a convention. Something that confirmed my conviction that business owners should never use a third party platform (no matter how good it is) as their primary blog, or in lieu of their website.
“But I don’t need my own blog,” or “I don’t want to spend the time and effort on a website when I have a perfectly acceptable alternative,” you say.
Content is super important when it comes to blog posts. You want to fill your blog with content that provides value and benefit to your audience. In addition to great content, you also want to make sure your post is visually appealing, and easy to read.
For those of us whose target market and ideal clients are virtual, social media marketing seems to be at the top of the marketing strategy food chain, and has become one of the top ways we market our businesses.
However, it should not be our only marketing strategy – no matter how much we think it works. To have a truly effective marketing strategy, we also need to incorporate other forms of marketing into the mix.
Today’s Marketing BizTip was prompted by an article by Chris Brogan titled “Blogging Isn’t Dead!” It was a great article that addresses some of the things I’ve been spouting about for quite a while. And I really have to chuckle when I hear people saying it is dead. Why? Because if you look at their websites, they are typically the ones who don’t blog and don’t want to.
Chris pointed out that many were saying people aren’t visiting blogs anymore so, instead, you should be blogging on platforms like Medium or using Facebook notes.
When most people think of blogging, they immediately think of the typical blog post where people tell a story, provide tips, discuss a topic or anything else – in written form. The post will usually have images and links, but the body of the post is text.
While this might be one of the most popular ways to blog, there are other options as well. I’ll highlight 3 of them here.
I took part in a 28 day blogging challenge a couple of years ago. It was a 28 day challenge because it was for the month of February. The challenge was to blog every day for 28 days. So I did. It was tough at first, but it taught me I really do like to write – which was a good thing.
When you mosey your way around the Internet, how often do you take the time to pause and comment on what you’ve read?
Sometimes? Never? Once in awhile?
Do you leave long, pensive comments on Facebook posts? Or maybe dole out quick RTs on Tweets that speak to you? Do you hit the love button on those Instagram photos that resonate with you or really do love, without leaving a comment? What about commenting on blogs? Any words of thanks, agreement, or disagreement on blog posts that fill you with fiery inspiration?
Plugins are what make WordPress … well, WordPress; and are what I believe sets WordPress apart from so many other platforms. The ability to extend functionality or add features is unlimited. Here is my top 10 list of favorite WordPress Plugins … in no particular order!
When you blog for business and are making an effort to publish new content on a regular basis, it’s easy to end up with writer’s block. That’s because in most cases, we’re trying to stay on schedule with fresh content, and might be forcing ourselves to come up with something to write about just to stay in that groove of consistency.