I’m hooked on blogging. It is still one of the best ways I know of to get your content out there in front of your target market … and keep those who are interested in your “stuff” returning to your website time after time for more. In actuality, the main goal of content marketing, is to drive people back to your website, so it makes sense to me to add blogging to the mix.
Most marketing savvy business owners know the goal is to drive people back to their website so they can wow them with their copy and get them to sign up for their free reports or opt-in giveaways, and ultimately become clients and/or buy their products.
Sounds easy, but it isn’t always.
Well, maybe not actual letters missing from content. Let me explain. Earlier this year, I did a tip/blog post about AppSumo, and some of the fantastic deals they offer for some great products. Well today, I want to tell you about one of those deals I recently took advantage of.
Something happened after returning from a convention. Something that confirmed my conviction that business owners should never use a third party platform (no matter how good it is) as their primary blog, or in lieu of their website.
“But I don’t need my own blog,” or “I don’t want to spend the time and effort on a website when I have a perfectly acceptable alternative,” you say.
Content is super important when it comes to blog posts. You want to fill your blog with content that provides value and benefit to your audience. In addition to great content, you also want to make sure your post is visually appealing, and easy to read.
For those of us whose target market and ideal clients are virtual, social media marketing seems to be at the top of the marketing strategy food chain, and has become one of the top ways we market our businesses.
However, it should not be our only marketing strategy – no matter how much we think it works. To have a truly effective marketing strategy, we also need to incorporate other forms of marketing into the mix.
Today’s Marketing BizTip was prompted by an article by Chris Brogan titled “Blogging Isn’t Dead!” It was a great article that addresses some of the things I’ve been spouting about for quite a while. And I really have to chuckle when I hear people saying it is dead. Why? Because if you look at their websites, they are typically the ones who don’t blog and don’t want to.
Chris pointed out that many were saying people aren’t visiting blogs anymore so, instead, you should be blogging on platforms like Medium or using Facebook notes.
When most people think of blogging, they immediately think of the typical blog post where people tell a story, provide tips, discuss a topic or anything else – in written form. The post will usually have images and links, but the body of the post is text.
While this might be one of the most popular ways to blog, there are other options as well. I’ll highlight 3 of them here.
I took part in a 28 day blogging challenge a couple of years ago. It was a 28 day challenge because it was for the month of February. The challenge was to blog every day for 28 days. So I did. It was tough at first, but it taught me I really do like to write – which was a good thing.