Content is super important when it comes to blog posts. You want to fill your blog with content that provides value and benefit to your audience. In addition to great content, you also want to make sure your post is visually appealing, and easy to read.
Business blogs are an amazing source of relationship building and information sharing. They are also an excellent way to drive traffic to products, services or events. But even the most well-meaning blog can get off track sometimes, and the result is diminished traffic and lack of growth. Here are four tips to keep in mind to keep your blog from being a Good Blog Gone Bad.
Social media scheduling tools can be a life (and time!) saver for speakers who want a presence on social media, but simply don’t have the time to consistently post to their accounts. Hootsuite (the one I use for many reasons) is a popular option that works well for scheduling updates on Facebook, Twitter, LinkedIn and Google+ weeks or months in advance. However, there are two lesser-known tools users may want to consider adding to their arsenal in the interest of saving time.
Now you get out there and promote it!
A blog post in and of itself can be powerful, educational and informational, and bring lots of value and benefit to your readers. However, publishing a great blog post, just isn’t enough. If your blog is one of the top 10 rated blogs in the blogosphere, it might (and I mean “might.”) get noticed. But, chances are, you are simply one of the many small business owners who have a blog and may or may not post consistently.
Podcasts have become an excellent way for business professionals to share knowledge, give value to clients and also to build a following for their products or services. But what many podcast users don’t realize is that the information they’ve created in an audio format can also be re-purposed into another effective shareable forms like blog posts and white papers. Here are two tools many marketers and podcasters agree get the job done:
Speechpad: Touted as “Simply the Best Human-Generated Captions and Transcriptions. Delivered on Time, Every Time,” Speechpad charges $1.00-$4.00 per minute to transcribe your information using a pool of over 5K transcribers who work around the clock. Speechpad’s services include basic transcription and also “add-on” options like time-stamping and advanced captioning, with a 24 or 48 hour turn-around (part of Premium offerings).
Scribie: Scribie is a developed system which manages the process end-to-end and delivers high quality transcripts. The transcription work is done by freelance home-based transcribers and managed completely via the Internet. Scribie’s pricing structure includes a “flexible” week or month rate. If you are in no hurry and can live with getting it back in less than 30 days, it’s $.80 per minute. If you need it in a week or less, it’s $1.00 per minute. If you are really in a hurry, they have express rates as high as $3.00. They even include a unique quote calculator to help users get a better idea of the cost of transcribing their project.