Our businesses are like hungry content machines that need to be fed as often as a growing 12 year-old boy. Every day our business blog whines for fresh content and our social media nags for fresh updates or tweets. But if you are like many business professionals, the squeakiest wheel tends to get the grease (which is often not our own content creation). If you know you need to post content on your blog ASAP, but are struggling to find the time, shift to this mindset for better results.
Many businesses choose to create and maintain blog as a way to stay connected, stay fresh in the eyes of the search engines and keep their readers informed. But what if you could do “double duty” with your blog content so it not only informs, but extends your reach and fills your lead funnel as well? Here are some ideas: [Read more…]