Not too long ago, the Internet was buzzing with new reports of hacking attempts thanks to weak spots or loopholes in certain WordPress plugins. Among the affected were popular plugins like SEO by Yoast, Jetpack, WordPress SEO, Google Analytics by Yoast, All In one SEO and Gravity Forms.
We are all familiar with Bit.ly, the slick tool marketers and business professionals can use to mask affiliate links or shorten long urls. But did you know there is a way to shorten urls and help people at the same time?
Bit.ly and the American Red Cross have teamed up to create Hope.ly, a creative way to shorten links and help those in need at the same time. Bit.ly offered to team up with the Red Cross in hopes of duplicating the success of the hugely popular Ice Bucket Challenge connected to A.L.S. Association.
Users simply enter a link, shorten it and then share it via t heir social media or other business channels. The shared pages will include a small ribbon to invite additional donations. Once the Hope.ly link is clicked, it reveals what resembles a banner ad atop the page, proclaiming, “Someone wonderful shared this page — to help people in need through the American Red Cross.”
The hope behind Hope.ly is that if more people are given the option to donate, it will be instrumental in raising funds and spreading a little extra hope to those in need.
The power of social media is it forces necessary change. – Erik Qualman
If you are one of those people who groan inwardly when you hear of yet another change in social media, keep in mind that not all change is bad. Here are some new changes on Twitter that will benefit your business in new ways:
Tweets and Replies: If you are trying to connect with a thought leader in your industry, the Tweets and Replies option within their profile will allow you to view conversations they have been involved in. Use this information to join in on a conversation with them and use the opportunity to build a relationship that might result in a joint venture at a later date.
Popular tweets Are More Prominent: Those who have created great content that garners a large amount of Retweets and comments will be rewarded with a slightly enlarged font Tweet. These large Tweets are more eye-catching and likely to gain even more engagement and interaction for your business.
Pin Your Tweets: If your business or brand has a statement that sums up the mission of your business, it can be “Pinned” to the top of your Profile for all to see. Pinned Tweets are great for time-sensitive info like a special sale or a product launch, or basic information you want to keep in the forefront of your followers’ minds.