Marketing strategies come in many shapes and sizes. There’s print marketing, email marketing, social media marketing, word of mouth marketing, and top of mind marketing. Each of these is a mainstream, in-your-face marketing strategy. You can also use promotional products in your marketing efforts. Because, of course, everyone loves to collect pens and mouse pads and mugs and all of the other cool items companies give away to promote their businesses. Not quite as in-your-face as the other strategies, but still effective. Whenever someone sees your promotional item on their desk, in their kitchen, wherever … they think of you.
Most marketing savvy business owners know the goal is to drive people back to their website so they can wow them with their copy and get them to sign up for their free reports or opt-in giveaways, and ultimately become clients and/or buy their products.
Sounds easy, but it isn’t always.
Search Engine Optimization (SEO) – Yes, when some people see these words they get excited and think “Wow, I can’t wait to do more of that. Let’s go.” But most will immediately think—BORING! In fact, many would rather do almost anything other than deal with this whole issue. However, it is a necessity of business and something you absolutely need to do. More importantly it’s something you need to be doing on a regular basis. But it doesn’t have to be the drudgery you think it is. In fact, there are others ways to get amazing SEO results besides using keywords and phrases. And that’s what we will discuss here; ways to get more action on your website, blogs, videos and more through SEO mastery and effective link and relationship building.
Here are our tips for success with link building and SEO: [Read more…]