As most of us already know, keeping up with the demands of the market and the perceived state of the economy here in the United States (and elsewhere) can provide a variety of challenges for the small business owner. This doesn’t mean that today’s small business owner cannot thrive in today’s market, it simply means they need to find alternate ways to successfully market and promote their businesses that are both effective and economical.
Finding marketing solutions that are of high quality yet affordable is important, but can also be challenging. Fortunately for business owners today, there are some great cost-effective marketing solutions that will bring in customers without breaking the bank. One innovative solution is email marketing. [Read more…]
I just have to share this tip from my good friend Tina Forsyth, Founder of the International Association of Online Business Managers. In Tina’s most recent OBM newsletter she did a small “rant” about one of her pet peeves … continuing to receive the same ‘I’m out of the office’ or ‘I’m checking email twice a day’ email every time she sends a message to certain people. She said “It becomes just one more thing filling up my inbox, and we all know that we don’t need that!”
How true is that!
Her annoyance (and mine) is not that we get ‘I’m away’ emails, but that we get this same email over and over and over again … especially from someone we may email more than once a day. [Read more…]