With all the talk about video, and even audio, lately, here are some nifty little apps that make it super easy to add video to all aspects of your marketing strategy. And to make things even better … right now they are all free!
More and more businesses are integrating video and audio into their marketing mix nowadays in an effort to offer their content to their audiences in a variety of formats.
Audio options have been limited to more static options like recording audio versions of your blog posts and adding them as an option on your website, uploading audio to sites like SoundCloud, and Podcasting.
If you understand the benefits and are into repurposing your content, then here is one more way you can repurpose your content. In audio format, via SoundCloud!
No matter what the content, chances are you can get it into audio form if it isn’t already. If it’s a podcast, or you can pull the audio from a video, or you have the audio file for a Blab show. That’s audio, and it can be uploaded to SoundCloud.
Podcasts have become an excellent way for business professionals to share knowledge, give value to clients and also to build a following for their products or services. But what many podcast users don’t realize is that the information they’ve created in an audio format can also be re-purposed into another effective shareable forms like blog posts and white papers. Here are two tools many marketers and podcasters agree get the job done:
Speechpad: Touted as “Simply the Best Human-Generated Captions and Transcriptions. Delivered on Time, Every Time,” Speechpad charges $1.00-$4.00 per minute to transcribe your information using a pool of over 5K transcribers who work around the clock. Speechpad’s services include basic transcription and also “add-on” options like time-stamping and advanced captioning, with a 24 or 48 hour turn-around (part of Premium offerings).
Scribie: Scribie is a developed system which manages the process end-to-end and delivers high quality transcripts. The transcription work is done by freelance home-based transcribers and managed completely via the Internet. Scribie’s pricing structure includes a “flexible” week or month rate. If you are in no hurry and can live with getting it back in less than 30 days, it’s $.80 per minute. If you need it in a week or less, it’s $1.00 per minute. If you are really in a hurry, they have express rates as high as $3.00. They even include a unique quote calculator to help users get a better idea of the cost of transcribing their project.
Volumes of interesting information are delivered to the public, by the public, daily through the medium of the podcast. This downloadable audio format has endless possibilities including the ability to share new products, information, instructions, tutorials, and just about anything else audio in nature, and make it available on the web and through mobile media players. One of the best things about this format is you can create a podcast with minimal financial investment on your part, that people can listen to for free.
A Case Study
Client Mary wants to create a full interactive membership site which includes 30+ videos and audios for the customers of her dog training business.
Creating the videos and audios is easy for Mary, but she is baffled about where and how to host the videos and audios so they are viewable only by her members. She can’t host them on her website because the files are too large and will quickly eat up her band width. And, there are limitations and extra costs when using YouTube and Vimeo … so what is the right solution? [Read more…]
Your website is one of the main things that define you and your business – it’s your virtual office, and has the ability to immediately either impress or scare away potential clients. What you want to do is ensure you do more of the right things that leave good impressions than the wrong things that send them packing. These tips on the do’s and don’ts for creating a great website should help. Let’s show you how to create a website that rocks.
Here are the do’s and don’ts for an effective website: [Read more…]