It’s no secret that sending out an ezine can be one of the simplest but most effective marketing strategies entrepreneurs can implement in their business. Whether you send your ezine out weekly or monthly, this marketing tool can help keep your services and products in the forefront of the minds of your prospects and clients, and is a way to share relevant information that can position you as a credible source in your industry.
However, as many of us know, one of the hardest parts about implementing an ezine or email marketing campaign can be coming up with a consistent flow of content week after week, month after month. If you’ve ever sat and stared at a blank screen wondering “what should I say?” you know it can be an overwhelming feeling. If you’re not prepared and don’t have a plan, you can waste precious hours wracking your brain trying to come up with topics and ideas to write about. My advice is to take a cue from the larger publications and create a publication calendar. [Read more…]
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!