It’s no secret that sending out an ezine can be one of the simplest but most effective marketing strategies entrepreneurs can implement in their business. Whether you send your ezine out weekly or monthly, this marketing tool can help keep your services and products in the forefront of the minds of your prospects and clients, and is a way to share relevant information that can position you as a credible source in your industry.
However, as many of us know, one of the hardest parts about implementing an ezine or email marketing campaign can be coming up with a consistent flow of content week after week, month after month. If you’ve ever sat and stared at a blank screen wondering “what should I say?” you know it can be an overwhelming feeling. If you’re not prepared and don’t have a plan, you can waste precious hours wracking your brain trying to come up with topics and ideas to write about. My advice is to take a cue from the larger publications and create a publication calendar. [Read more…]